Why did Kellogg's jettison Michael Phelps? I'm gonna say a full 30-35% of their cereal sales are to college kids who are HIGH and eating it dry right out of the box. I would've put Phelps on the front of every box of Frosted Mini-Wheats in a pirate hat and on the back I would've put cartoon instructions on how to turn the box into a bong.
THE LATEST: I just wrote for Tim Meadows on a new TBS standup series he's hosting called, "The Very Funny Show." Plus Joe Furey, Adam Felber and I are still in negotiations with the Playboy Channel on our own pilot, "The Dick Rossi Show."
Check out my sports blog, Sportalicious.com!
